Google Ads
Paid search campaigns for high-intent vacancy queries.
- ads.google.com
- Generalist
- Worldwide
- Paid
Google Ads can promote a vacancy when people search for relevant job titles, employers or locations, but it is paid search inventory rather than a job board. It works best when candidate demand can be expressed through specific queries and the destination page answers that query directly. It is separate from the organic Google for Jobs experience.
Who Google Ads works for
Search campaigns show ads to people actively searching online, with keywords and match types controlling which queries can trigger them. For recruitment, that makes the channel most useful when a vacancy has a recognisable title and clear geography. Broad or unusual internal titles create weak keyword signals and waste the advantage of search intent.
- Best for
- Capturing specific job-title and location searches with a relevant vacancy page.
- Less suitable for
- It only reaches demand represented by usable search queries and depends on landing-page relevance.
- Pair with
- Pair with Google for Jobs for organic discovery and LinkedIn for passive professional reach.
How it fits your channel mix
Use Google Ads as a paid search layer around high-value vacancy queries, not as a substitute for structured job distribution. Keep the vacancy eligible for Google for Jobs and publish it on an active-search board; add a professional network when the target audience is unlikely to search for a new role.
What it costs
| Product | Duration | Through Join |
|---|---|---|
| Text Campaign "Small"Short CPC search campaign for testing demand or supporting a quick hire. | 7 days | €199 |
| Text Campaign "Medium"Mid-sized CPC campaign for standard vacancies needing sustained search visibility. | 14 days | €399 |
| Text Campaign "Large"Largest CPC campaign for vacancies that need maximum paid-search visibility. | 21 days | €599 |
Prices exclude VAT. International.
How to post a job to Google Ads
- Write the vacancy once in Join.
- Google Ads: select it at publish, with the product that fits the role.
- Google Ads receives the ad and publishes it on its own schedule.
- Applications land in your Join pipeline alongside those from every other channel.
